Klova Facebook Ads Performance Analysis

6-Month Performance Review (Nov 2024 - Apr 2025)

Total Ad Spend

Total Revenue

Overall ROAS

Average CPA

Monthly Performance Breakdown

Month	Spend	Revenue	ROAS	Purchases	CPA	CPC	CTR

Spend vs Revenue Trend

ROAS Trend Over Time

Key Trend Observations

Best Period

Strong performance with efficient spend

Worst Period

Significant underperformance requiring investigation

Spend vs Revenue Correlation

Cost Per Acquisition Trend

CTR vs CPC Analysis

Executive Summary

Critical Issues Identified

Severe Performance Drop (Feb-Mar 2025)

ROAS collapsed from 0.83x to 0.33x, indicating fundamental campaign issues requiring immediate investigation.

Negative ROI Across All Months

No month achieved break-even ROAS of 1.0x, resulting in consistent losses on ad spend.

Declining Purchase Volume

Monthly purchases dropped dramatically from 227 (Nov) to 29 (Mar), indicating audience or targeting issues.

Performance Anomalies

March 2025 Collapse

Lowest spend ($2,850) but highest CPC ($1.42) and worst ROAS (0.33x)

April Partial Recovery

Slight budget increase but CPC spiked to $2.67 - highest in 6 months

CTR Stability

CTR remained relatively stable (1.7-2.4%) despite performance variations

Inverse Budget-Performance Correlation

Higher budgets (Nov-Dec) yielded better ROAS than lower budgets (Mar-Apr)

Immediate Action Plan

Emergency Campaign Audit

Conduct thorough analysis of Feb-Mar campaign changes, audience shifts, and external factors

Budget Reallocation

Pause underperforming campaigns and reallocate budget to proven high-ROAS strategies from Q4 2024

Performance Monitoring

Implement daily ROAS monitoring with automatic pause rules for campaigns below 0.8x ROAS

Sleep

Performance

Relax

Balance

Bundles